The 38th China International Automotive Service Supplies and Equipment Exhibition (also known as Yasen Beijing Exhibition) will be held at the Capital International Convention and Exhibition Center from March 13 to March 16, 2026. 3M, a diversified technology innovation enterprise, participated in the exhibition, injecting quality and efficiency improvement momentum into the automotive aftermarket with its full process solutions for sheet metal spraying and personalized beauty and maintenance solutions.
Chen Yingyan, General Manager of the Product Department of 3M China Automotive Aftermarket, said, "The current automotive market is in a rapid period of integration, innovation, transformation and upgrading. Trends such as electrification, digitization, and personalization have given rise to new demands for aftermarket services. As a leader in materials science, 3M relies on nearly a century of deep experience in the automotive industry to continuously promote the research and implementation of new materials, processes, and technologies. We are committed to responding to consumers' expectations for driving experience and helping to explore new growth points in automotive service consumption through solutions that cover the entire lifecycle. ”
She introduced that the dual growth of car ownership and the scale of new energy vehicles, coupled with the transformation of car consumption patterns, has brought China's automotive aftermarket into a new stage of quality upgrading and demand segmentation. On the one hand, the aftermarket for existing automobiles is shifting from "scale expansion" to "value cultivation", and the popularity of new energy vehicles has given rise to new demands such as aluminum body repair and refined maintenance, bringing new growth space to the aftermarket; On the other hand, in recent years, consumers have tended to consume rationally, pursuing efficient, high-quality, cost-effective, and personalized services. This has also accelerated the upgrading of post market technology to cope with competition, specialized and differentiated service projects to cope with demand structure changes, diversified service ecology covering the entire life cycle, and achieved development in opportunities and challenges.
At this exhibition, 3M focuses on automotive sheet metal spray repair and beauty maintenance, empowering efficient construction and maintenance across vehicle models and power types with multiple one-stop solutions.
3M's beauty and maintenance department closely follows the development trend of new energy vehicles and has launched a new series of targeted automotive beauty, cleaning, and protection products. New products such as oil film remover, screen cleaner, and multi effect car wash wax, with core highlights of full scene adaptation, high efficiency, convenience, and high quality, help car owners achieve a streamlined, efficient, and long-lasting convenient maintenance experience.